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Standing on the Side of Love

Standing on the Side of Love is a public advocacy campaign that seeks to harness love’s power to stop oppression. It is sponsored by the Unitarian Universalist Association and all are welcomed to join.


This is a time of great hope and possibility, yet our communities are threatened by the increased prevalence of acts motivated by fear and hate.

No one should be dehumanized through acts of exclusion, oppression, or violence because of their identities.

In public debates over immigration, lesbian, gay, bisexual, and transgender (LGBT) rights, and more, religious people stand on the side of love and call for respect, inclusion, and compassion.


The Standing on the Side of Love campaign elevates compassionate religious voices to influence public attitudes and public policy.

Through community activism, social networking, and media outreach, people across the nation are equipped to counter fear and make love real in the world.

For more information, read our Frequently Asked Questions. Materials printed with the Standing on the Side of Love logo, including t-shirts, pins, banners, rally signs, and bumper stickers can be purchased from the online store.


The message, “standing on the side of love,” emerged as a rallying point for people of faith in Massachusetts during their early efforts for fully inclusive marriage, and later during the fight against Proposition 8 in California.

The Standing on the Side of Love Campaign was inspired by the 2008 shooting at Tennessee Valley Unitarian Universalist Church, which was targeted because they are welcoming to LGBT people and have a liberal stance on many issues.

The Knoxville Community responded with an outpouring of love that inspired the leadership at the Unitarian Universalist Association to launch a campaign that would harness love’s power to challenging exclusion, oppression and violence based on sexual orientation, gender identity, immigration status, race, religion, or any other identity. In July of 2010, we celebrated our one-year anniversary at Standing on the Side of Love. Thank you to all of you who have taken part. See our 2010 report (PDF) on the campaign.

For two years in a row, together, we re-imagined Valentine’s Day as a social justice holiday. See the difference we made.


You. Sign Up today.

General Contact

Email love @ or call (202) 393-2255.

Stay Connected

For more information contact love @

This work is made possible by the generosity of individual donors. Please consider making a donation today.

Last updated on Tuesday, April 30, 2013.

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Learn more about the Beliefs & Principles of Unitarian Universalism, or read our online magazine, UU World, for features on today's Unitarian Universalists. Visit an online UU church, or find a congregation near you.

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