What are the Criteria for Success? If my Congregation Wants to Grow Our Faith Through Marketing and Hospitality, What Should We Know?
Remember that hospitality must always come first. That and an honest assessment of your congregation's ways of welcoming and including newcomers, are essential.
Second, sharing our good news of Unitarian Universalism and inviting folks to visit their local congregation is most effective with a consistent message shared in many ways over time. Work to develop a strategy that will keep our values and our open invitation present in the community.
Finally, The Uncommon Denomination is a package of high quality, professionally designed and developed, tested and easy-to-use hospitality and media resources. If you wish to use these resources please partner with us by using these resources responsibly and well.
For more information contact marketing_outreach @ uua.org.
Last updated on Friday, January 25, 2008.
