What Will it Cost Our Congregation to Use These Resources?
That depends on what level of outreach campaign you will engage in. Here are some more details.
For a more moderate financial outlay you can build in-reach in the congregation—developing a strong relationship among all parts of the congregation toward the goal of reaching out to those yet outside the door. It is about being proud of being a Unitarian Universalist; knowing how to share our own individual elevator speeches; about what we believe and who we are. We have many resources to offer you which will not cost you a lot of money but which can make deep and lasting changes in your congregation and its members.
If you decide to invest further you begin to build your outreach, raising awareness in the community about our faith and inviting guests to visit. Materials for such an effort could include:
- Ad templates for newspapers and magazines
- Generic public service announcements
- Public service announcement that include recorded music and voiceovers.
The congregational cost is largely determined by your marketing plan and the cost of buying media in your market.
Your congregation may decide to embark on a major marketing campaign. These resources will be available to congregational clusters and larger congregations ready to commit significant funds, with both governing board and congregational endorsement for the program. The resources involved in such a campaign include hospitality and belonging resources, and the following:
- Large-space print ad layouts for magazines and newspapers (4 x 6 column inches)
- Institutional radio messages in various lengths
- Institutional TV ads in various lengths
- Five billboard designs, with space for your congregation's or cluster's website URL to be inserted
- Music beds and varying lengths
- Templates and guidelines, as well as a series of generic stories and stock photos illustrating aspects of Unitarian Universalism, for a tabloid insert into a major daily newspaper.
Costs will depend on the specifics of your marketing plan and the cost of media in your market. The Kansas City market is reasonably priced and the media buying budget for that area was $135,000 for a four-and-a-half month campaign.
For more information contact marketing_outreach @ uua.org.
Last updated on Friday, January 25, 2008.
