What Did You Find Out From the Kansas City Campaign?
Lots of things. We found out that we can increase public awareness of Unitarian Universalism with strong messages and a multiple media strategy. We found out that people who haven’t heard about us yet, and who were interested, loved our billboards (six of them around the greater Kansas City area; even though Unitarian Universalists aren't supposed to like billboards!) We held seven public events, and learned what it takes to reach a wider audience than our own membership. Guests and return guests increased by more than 25% in the participating congregations compared to the previous year. Congregations changed patterns of behavior around welcoming—and welcoming back—guests, and much more; deep changes that are lasting, and that reach through every part of the congregation.
For more information contact marketing_outreach @ uua.org.
Last updated on Friday, January 25, 2008.
