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Before You Begin Your Congregation's Marketing Outreach Program

Please take a moment to read a few words on The Ministering Congregation.

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Contact Information
Name:
Email Address:
Congregation Name:
Congregation City and State:
Question 1: Welcoming Guests
1.What processes are in place in your congregation to welcome guests (both first time and returning)?
1a. What are your strengths?
b. What can you do to improve?
Question 2: Tracking Information
2. What processes are in place to track information (such as numbers of guests, new members, attendance)?
a. How do you use the information you gather?
Question 3: Following Up
3. What processes are in place to follow up with guests after their first visit?
a. What processes are in place for subsequent visits?
b. What are your strengths?
c. What can you do to improve?
Question 4: Including New Members
4. What processes are in place for including new members in the life and ministry of the congregation?
a. What are your strengths?
b. What can you do to improve?
Question 5: Goals for Resources
5. What goals have you set for the use of marketing outreach resources?
a. How will measure your success in reaching these goals?
Question 6: Support Structures
6. What kind of committee or other structure is in place to support your congregation's PR, marketing, advertising efforts?
a. Who will manage the use of these media resources?
Question 7: More Welcoming, Inclusive
7. How can your congregation be more welcoming to guests and more inclusive of new members?
a. Of the things that you listed in number 7, above, which two initiatives toward being more welcoming will you undertake, to support your use of marketing resources?

For more information contact marketing_outreach @ uua.org.

Last updated on Thursday, July 23, 2009.