Public Relations Resources for Congregations
New Minister or Director of Religious Education
Resources for congregations publicizing the arrival of a new minister or director of religious education:
- Step-by-step guide for publicizing the arrival of a new minister or director of religious education.
- Sample press relations materials from the beginning of Rev. Fred Small's ministry at the First Parish in Cambridge, MA, in 2008.
- Sample media coverage of new ministers and directors of religious education in Unitarian Universalist congregations.
Environmentally Friendly Programs
Resources for congregations publicizing environmentally friendly programs:
- Step-by-step guide for publicizing environmentally friendly programs.
- Advice from Unitarian Universalists on reaching out to the media.
- Sample press relations materials from Unitarian Universalist congregations engaged in environmental work.
- Sample media coverage of programs in Unitarian Universalist congregations.
- Green Sanctuary fact sheet (PDF), for distribution to media outlets by congregations participating in the Green Sanctuary Program.
Visit from the UUA President
Resources for congregations publicizing a visit from Unitarian Universalist Association (UUA) President Rev. Peter Morales:
- Step-by-step guide on how to publicize a public event (such as a worship service) where the UUA President will be speaking.
- Sample press materials developed and used by the Unitarian Universalist Church of Eugene, Oregon, in September 2009 to publicize Rev. Morales's participation in their Centennial Celebration.
- Sample media alert publicizing Rev. Morales's sermons at All Souls Church, Unitarian, in Washington, DC, on the morning of the October 2009 National Equality March.
- Press coverage of Rev. Morales's congregational visits.
- Rev. Morales's online media kit, including his bio, photographs, and other information that may be helpful to members of the media interested in covering Rev. Morales.
General
Resources for congregations publicizing a variety of programs:
- The Unitarian Universalist Association (UUA) Public Relations Manual (PDF, 121 pages) providing a comprehensive, detailed overview of how to develop and implement a public relations plan for your congregation.
- UUA media kit with links to background information and news coverage about the UUA and its social justice commitments. Congregational representatives can send these links to journalists as starting points for learning more about Unitarian Universalism and the UUA's advocacy initiatives.
- Short "how to" guides on writing a press release and a letter to the editor.
For more information contact pw_specialist @ uua.org.
Last updated on Friday, November 20, 2009.
