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Niche Marketing Ideas

Not all advertising has to be conventional. Think "outside of the box." Ask, "How can we reach our target audience?" If you're trying to attract young families, advertising in the catalog of the local park district, or recreation, program may work. Consider promoting a book group or a speakers' forum that your congregation is holding. Flyers on bulletin boards of libraries, coffee shops, and bookstores are easy and affordable. Art house movie theatres often have advertising before each film and you can easily provide PowerPoint slides. A range of topics can be the basis for such a movie house campaign: GBLT (PDF) (grayscale), UU theological diversity (PDF), and UU diversity (JPG) are some useful themes. Your local Sierra Club chapter or GBLT group may have a monthly newsletter where you can advertise very inexpensively.

For more information contact marketing_outreach @ uua.org.

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Last updated on Tuesday, April 26, 2011.

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