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Billboards, whether they are of printed paper or vinyl bulletins, are
good for high impact short messages. They are good for brand, or name,
awareness. They are purchased on a monthly basis. The Tampa Bay Area UU
marketing campaign in 2008 included billboards
in its mix of media. Billboard
graphics can be adapted as designs for bumper stickers.
Other forms of outdoor advertising include bus side boards, train
station or subway posters, and taxi displays. All these can be effective
media buys in large cities.
The two costs of this medium are the rental of the boards and the cost
of producing the printed materials.
For more information contact marketing_outreach @ uua.org.
This work is made possible by the generosity of individual donors and congregations.
Please consider making a donation today.
Last updated on Tuesday, April 26, 2011.
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