Radio can be used in various ways by Unitarian Universalist (UU) congregations, including for advertising, public service announcements (PSAs), and radio programs. If paying for radio time is beyond the budget of your congregation, you might consider creating podcasts instead. These can be posted on the internet and publicized to reach your audience. Podcasts could be the podcast of a worship service or a special event at church, or they can be specially created programs as you would hear on radio. First Unitarian Church of Rochester, NY, produces a podcast program called LifeNow!, which has also been broadcast on the radio. It is one of their ministries and is an outreach tool for the congregation.
Radio advertising's strength is in its frequency. The message is heard many times at a reasonable cost per thousand listeners (CPM). Your radio spots will need to be engaging in order to cut through the noise of the programming. Many Unitarian Universalist congregations have sponsored programs, using public service announcements (PSAs), on their local public radio station. In fact, some congregations pool their members' donations to public radio and then buy PSAs for their congregation—a great idea!
Congregations can produce their own radio spots, but this can be costly. However, some congregations have created some great spots! These three radio ads, below, produced for the UU Church of the Desert in Rancho Mirage, CA, are good examples. Please note that they are copyrighted by The Famous Radio Ranch and may not be reproduced in any manner without the written permission of The Famous Radio Ranch. All inquiries regarding the commercials should be sent to the attention of:
Business Affairs Manager
The Famous Radio Ranch
13440 Ventura Boulevard
Sherman Oaks, CA 91423
sandy @ radio-ranch.com
The ads are:
For more information contact marketing_outreach @ uua.org.
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Last updated on Wednesday, September 24, 2014.
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