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Before You Begin Your Congregation's Marketing Outreach Program: Hospitality Assessment

Hospitality in Congregations

A hospitality assessment can be useful for any congregation but particularly for one that is thinking of starting a Marketing Outreach Program.

In our Western culture today hospitality is associated with etiquette and entertainment. However, it still involves showing respect for one's guests, providing for their needs, and treating them as equals.

Is your congregation a hospitable one? Do you welcome guests, integrate new members, care for each other?

Take a moment to browse through Growing your Membership. Then, before you begin the Hospitality Assessment (Word) (PDF) look over the following questions to help you begin.

Question 1: What kind of committee or other structure is in place to support your congregation’s PR, Website maintenance, Marketing or other Guest attractor?

Question 2: Who in other committees or groups should be invited to participate in any assessment of how well and what procedures your congregation uses to welcome guests and integrate new members?

Question 3: How will you set goals for becoming (or improving as) a congregation who welcomes guest and integrates new members well?

  • How will you measure what success looks like?

Question 4: Do you need resources to meet your goals? People? Money? Marketing know how?

The following are some questions that will need to be addressed as you move through the Hospitality Assessment:

  • What processes are in place in your congregation to welcome guest (both the first time and returning?)
  • What are your strengths?
  • What can you do to improve?
  • What processes are in place to track information (such as number of guests, new members, attendance)?
  • How do you use the information you gather?
  • What processes are in place to follow up with guests after their first visit?
  • What processes are in place for subsequent visits?
  • What are your strengths?
  • What can you do to improve?
  • What processes are in place for including new members in the life and ministry of the new congregation?
  • What are your strengths?
  • What can you do to improve?

For more information contact growthresources @ uua.org.

This work is made possible by the generosity of individual donors and congregations. Please consider making a donation today.

Last updated on Tuesday, March 6, 2012.

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