Search Our Site

Page Navigation

Section Banner

Navigating Google Analytics

Navigating the reports in Google Analytics can seem a bit overwhelming. Sure, it's exciting and exhilarating to have access to such a vast quantity of information, but how do you pull meaning from that wealth?

Before exploring Google with the help of the introductory guides below, think of one page that's important to you, and one or two goals for that page. Having a target question in mind will help make sense of all the tools you'll encounter.

On's Google Analytics Essential Training, watch Visitor Reports:

For more information contact analytics @

This work is made possible by the generosity of individual donors and congregations. Please consider making a donation today.

Last updated on Wednesday, September 12, 2012.

Sidebar Content, Page Navigation



Magnify Image
When you log in to Google Analytics and select the account for which you want to view data ( in this case), this is the screen you'll see. The data and charts in the center of the page will change depending on what metrics (on the left), dates (upper right) or filters you select.

Updated and Popular

Recently Updated

For Newcomers

Learn more about the Beliefs & Principles of Unitarian Universalism, or read our online magazine, UU World, for features on today's Unitarian Universalists. Visit an online UU church, or find a congregation near you.

Page Navigation