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Navigating Google Analytics

Navigating the reports in Google Analytics can seem a bit overwhelming. Sure, it's exciting and exhilarating to have access to such a vast quantity of information, but how do you pull meaning from that wealth?

Before exploring Google with the help of the introductory guides below, think of one page that's important to you, and one or two goals for that page. Having a target question in mind will help make sense of all the tools you'll encounter.

On Lynda.com's Google Analytics Essential Training, watch Visitor Reports:

For more information contact analytics @ uua.org.

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Last updated on Wednesday, September 12, 2012.

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When you log in to Google Analytics and select the account for which you want to view data (www.uua.org in this case), this is the screen you'll see. The data and charts in the center of the page will change depending on what metrics (on the left), dates (upper right) or filters you select.

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