Rows, Columns, and Chart Types: Dimensions and Metrics in Google Analytics

In a table of data from Google Analytics, rows = “Dimensions” (like page or page title) and columns = “Metrics” (like pageviews or bounce rates).

The left-hand column of Google Analytic's reporting page shows a series of expandable and collapsible menus (of dimensions), which allow you to explore data along a variety of metrics.

You can choose a variety of different formats to display metrics (pie charts, tabular charts, comparison charts, etc.), or plot rows for dimensions of special interest.

Near the “Primary Dimension” options, just above the table of data, is a dropdown menu labelled “Secondary Dimension.” Making a selection from this drop down will add data to your rows.

See more rows of data by using the dropdown menu at the bottom of the page; you can view up to 500 rows at a time.

On Lynda.com's Google Analytics Essential Training, watch Detailed Reports:

• Viewing data in different formats (overview, tabular, pie, bar, compare to site)

And Intro to Segmentation:

• Slicing data with dimensions