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Rows, Columns, and Chart Types: Dimensions and Metrics in Google Analytics

In a table of data from Google Analytics, rows = “Dimensions” (like page or page title) and columns = “Metrics” (like pageviews or bounce rates).

The left-hand column of Google Analytic's reporting page shows a series of expandable and collapsible menus (of dimensions), which allow you to explore data along a variety of metrics.

You can choose a variety of different formats to display metrics (pie charts, tabular charts, comparison charts, etc.), or plot rows for dimensions of special interest.

Near the “Primary Dimension” options, just above the table of data, is a dropdown menu labelled “Secondary Dimension.” Making a selection from this drop down will add data to your rows.

See more rows of data by using the dropdown menu at the bottom of the page; you can view up to 500 rows at a time.

On Lynda.com's Google Analytics Essential Training, watch Detailed Reports:

And Intro to Segmentation:

For more information contact analytics @ uua.org.

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Last updated on Wednesday, September 12, 2012.

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The left-hand column of the page shows a series of expandable and collapsible menus, allowing you to explore data along a variety of metrics. This screen shows one metric from the "Audience > Behavior" area: "New vs. Returning" visitors.


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Under the "Primary Dimension" options is a drop down menu labelled "Secondary Dimension." Making a selection from this drop down will add data to your rows. This example shows "Event Labels" with "Page Titles"—the URLs associated with each of the "Events" that occurred on our site, and the titles of the pages on which those event happened.


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See more rows of data by using the dropdown menu at the bottom of the page; you can view up to 500 rows at a time.

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