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Unitarian Universalist Association Logo

The Unitarian Universalist Association (UUA) began using a new logo in February 2014. Congregations are welcome to download and use the new symbol for their own outreach purposes. Learn more about this branding initiative.

To maintain a consistent appearance the logo must adapt appropriately as the chalice increases or decreases in size. We have provided versions of the logo in various sizes.

Logo Symbol

These various file formats provide the best possible logo reproduction for any foreseeable applications. Please use these materials rather than scanning or photocopying from printed materials, which would reduce the quality of the result.

All downloads are print-ready, at 300 dpi, so they are large files with relatively long download times; the preview for each is smaller, quicker, and optimized for web pages.

Vector (EPS) files are good for graphics editors and require image-editing software. TIF files are good for use in publishing software like Microsoft Word. Right-click or Ctrl-click on the links to get an option to "Save Target As...." (or similar) to download any of the following files.

  1. Gradient Version (preview) (red shading to orange)
  2. Solid Red Version (preview)
  3. Solid Black Version (preview)
  4. Solid White Version (preview) (for overlaying on color background; invisible against a white background)
  5. Reversed Red Version (preview)
  6. Reversed Black Version (preview)

Fonts

The typeface used by the UUA is called Helvetica Neue. It is part of the standard suite of fonts included on Mac computers but is not generally found on Windows machines. It can be purchased from a font foundry (Adobe, Linotype, etc.). If that font is unavailable, use Helvetica or Arial.

Our color palette is presented in Pantone; Red, Blue, and Green (RGB); Cyan, Magenta, Yellow, and Black (CMYK); and web codes (Hex). Use a color conversion chart if you need the colors in other formats.

Note: consult with a commercial printer before printing Pantones and CMYK together.

Colors and Design Elements

Colors for Graphical Use

Color Pantone RGB CMYK Hex Sample
Red 1925 C/U 238 46 90 0 95 52 0 #ee2e5a  
Maroon 7427 C 171 27 66 24 100 67.5 13.5 #ab1b42  
Gray 425 C/U 88 89 91 0 0 0 80 #58595b  
Dark Green 419 C/U 5 24 13 77 59 72 81 #05180d  
Cream 607 C/U 255 251 211 0 0 21 0 #fffbd3  
Green 376 C/U 160 195 59 43 5 100 0 #a0c33b  
Yellow 130 C/U 254 190 16 0 27 100 0 #febe10  
Pink Rubine Red C/U 227 11 124 4 100 15.5 0 #e30b7c  
Aqua 632 C/U 0 172 205 100 0 20 0 #00accd  
Blue 5265 C/U 60 58 115 74 72 0 40 #3c3a73  

Colors for Text

Use only these approved colors for text, both in print and on the web, to ensure text is widely accessible.

Color Pantone RGB CMYK Hex Sample
Maroon 7427 C 171 27 66 24 100 67.5 13.5 #ab1b42  
Gray 425 C/U 88 89 91 0 0 0 80 #58595b  
Dark Green 419 C/U 5 24 13 77 59 72 81 #05180d  

Color Gradient

Aside from the primary red color, PMS 1925 C/U, the other two colors should not be used for any purpose other than in the gradient. Any other usage is not a part of the approved color palette.

You will need the color system (choose one from among Pantone, CMYK, RGB, or Hex), opacity (100% for each) and location to reproduce the gradient (one color fading to the next) in Adobe Illustrator.

Color Pantone RGB CMYK Hex Location Sample
Peach 472 C/U 251 180 122 0 34 56 0 #fbb47a 0%  
Red 1925 C/U 238 46 90 0 95 52 0 #ee2e5a 63.8%  
Dark Red 193 C/U 204 36 58 14 99 81 3 #cc243a 100%  
  1. Gradient (preview)

Color Stripe

  1. Color Stripe (preview)

Pattern

  1. Pattern 1 (preview)
  2. Pattern 2 (preview)
  3. Pattern 3 (preview)

For more information contact web @ uua.org.

This work is made possible by the generosity of individual donors and congregations. Please consider making a donation today.

Last updated on Tuesday, May 6, 2014.

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