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The goal of the Unitarian Universalist (UU) brand identity is to create shared strategies to promote Unitarian Universalism. The more UU congregations, groups and individuals who participate in the brand identity, the louder our voices can become. Imagine a day when lengthy explanations and “elevator speeches” about Unitarian Universalism aren’t necessary anymore because our faith is known far and wide as a force for good in the world. The brand identity answers the call for growth visibility that thousands of UUs articulated in the 2012 Gathered Here report, and offers a unified look and feel that embodies the core values of boldness, compassion and reverence.
Download the UU Brand Identity guidelines for how local congregations can use images, text, colors and design elements in a shared approach to communicate our core values.
As a unifying element, the logo is recognized as distinctively UU. It is used for official communications, but can also be adapted as a design element. The logo should always be clear and legible when it is used.
These various file formats provide the best possible logo reproduction for any foreseeable applications. Please use these materials rather than scanning or photocopying from printed materials, which would reduce the quality of the result.
Vector (EPS) files are good for graphics editors and require image-editing software. TIF files are good for use in publishing software like Microsoft Word. Right-click or Ctrl-click on the links to get an option to "Save Target As...." (or similar) to download any of the following files.
The recommended font is Helvetica Neue, a clear, crisp and accessible typeface. It is part of the standard suite of fonts included on Mac computers but is not generally found on Windows machines. It can be purchased from a font foundry (Adobe, Linotype, etc.). If that font is unavailable, the recommended font is Helvetica or Arial.
Our color palette is presented in Pantone; Red, Blue, and Green (RGB); Cyan, Magenta, Yellow, and Black (CMYK); and web codes (Hex). Use a color conversion chart if you need the colors in other formats.
The palette is strong, warm, and joyful, with colors that work well together. It includes the yellow used by the Standing on the Side of Love campaign
Use only these approved colors for text, both in print and on the web, to ensure text is widely accessible.
An element that represents the diversity that grounds our faith, the color stripe can be used in creative ways and is made up of shades from the color palette.
For more information contact web @ uua.org.
This work is made possible by the generosity of individual donors and congregations.
Please consider making a donation today.
Last updated on Tuesday, December 9, 2014.
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