Writing for the Web
You have one chance to make a first impression—on every page of our website.UUA.org serves three main purposes:
- To provide seekers with information about Unitarian Universalism and connect them with a local congregation
- To provide our member congregations and affiliate organizations with programs and resources that allow them to sustain and grow
- To support and promote the principles and purposes of Unitarian Universalism
Your content plays a key role in all of these areas. As you write, keep these considerations in mind:
- How does your content fit into a user's need for information?
- After they view your information, what are users likely to need to do next?
- Think of your content and its relationship to the information on the entire UUA.org website. Where does your content fit in?
- How will your user audience find your information? What other content should link to yours?
Help Our Users Find the Information They Need
As content providers, we must work from the perspective that our web visitors know nothing about us, how we think, how we organize information, or how the Unitarian Universalist Association (UUA) operates. Therefore, as a content provider, you need to think about how your information is organized and written from the user's point of view. Make no assumptions about what they know.
Pretend you are a first time visitor and read your content for the first time. Think about what your visitors want to accomplish or learn. Keep your content very task-oriented. Avoid anything in your presentation that detracts from getting to the point.
Last updated on Wednesday, January 10, 2007.
