Don't Link to Empty or "Under Construction" Pages
Don't create links to pages that have no content or are "under construction." Publishing pages that are empty creates usability and credibility issues. Visitors will become frustrated when they don't find the content they expected.If the page or site you wish to point to is incomplete you have two choices:
- Provide a basic page with some or all of the following:
- Simple, relevant information
- Contact information so the visitor can learn more by emailing or calling someone
- Sample of the future content
- An invitation to return to the site at a certain date
- A method for the visitor to get notified when the new content is posted
- Don't post a link to the page or site at all. Just wait until the new content is complete, and link to it then.
Last updated on Tuesday, January 9, 2007.
